During the 2014 Super Bowl, a commercial produced by Coca-Cola aired which caused quite a lot of controversy.
The ad featured the song “America The Beautiful,” something in itself that is not surprising. But what caused outrage from some viewers was that the song was sung in multiple languages and featured a gay family.
As soon as the ad, titled “It’s Beautiful,” played, Twitter lit up with both criticism and praise.
Coca-Cola posted a press release claiming that its commercial was “a salute to America,” and “the ad features real people enjoying each other and a Coke.”
In the press release, Katie Bayne, President, North America Brands, Coca-Cola North America, went on to say, “For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made. With ‘It’s Beautiful,’ we are simply showing that America is beautiful, and Coke is for everyone.”